Marines recruiting on MySpace

September 15, 2006 at 8:50 am 1 comment

The Marine Corps entrance into the hangout of 94 million mostly-teenage users is stirring up controversy.

In an effort to “fish where the fish are”, the United States Marine Corps has set itself up with a profile on MySpace in an effort to pique the interest of potential new recruits.

A Marine Corp representative said “The Internet is a great way to show what the Marine Corps has to offer.”

But some object to these tactics to recruit teenagers, noting that it’s not fair for the Corps to be using something that’s kind of like a youth domain, to “sucker youth into something they’re not really explaining fully.”

The US Army, originally leery of MySpace because of well-publicized report of online predators, plans to set up a profile soon.

Now, I’m not sure of the legalities around recruiting teenagers in the US, but this does seem a little stealthy to me, kind of like recruiting in a high school parking lot. I think perhaps I’d be more comfortable with the notion of a paid ad space on MySpace, rather than a “profile” set up as a member of the MySpace community.

What do you think? Is this just really savvy advertising or an unethical way to recruit teenagers?


Entry filed under: End-user monitoring, Misc., Privacy, Security.

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1 Comment Add your own

  • 1. Krista  |  September 19, 2006 at 7:00 am

    My vote? Creepy and evil.

    Savvy advertising is often less-than-ethical, although I’m not sure it will do them much good this time – I think the recruitment advertising market is completely saturated at this point.


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